Website copy and the wordy bits of brand
Lead with trust
You want web copy that not only converts readers and sounds like you, but builds brand loyalty. You want copy that helps you to build a sustainable brand, allowing you to have the greatest impact possible.
You need to lead with trust.
People want to work (or buy from) brands they know, like and trust. And if your web presence is a little bit all over the place, they won't know what to think of you – making it impossible to kick off the whole process. To do that you need to be consistent with your voice and messaging and you need to treat your audience with respect. Which means giving them the information they need to make a decision while avoiding manipulative tactics. (You can learn more about my approach here).
I can help. With over 16 years experience working in the digital world across Marketing, Communications, Product Strategy and UX, I know a thing or two about how to craft effective messaging for different audiences. As a novelist (and compulsive reader), there's not much I enjoy more than helping others find and capture their unique writing voice. And then documenting it so that it's easily replicated by any other team members or freelancers you might work with.
My approach is simple: I listen to you, your audience and customers and I take a sneaky-peak over at what the competition's doing. From all of these different conversations, I pull out the common threads and start to build out a strategy that's perfectly shaped for your business.
Brand Voice Discovery Session
What the heck is brand voice?
Brand Voice is part of your brand personality. It's how you present yourself to the world through your vocabulary, cadence and tone.
And it's important. Here's why.
People like to work with people that they know, like and trust. And, unless you're only selling to friends and family, most people will get to know you through your communications: things like your website, emails and blog posts. And if these sound different from each other, they won't know what to think of you — they won't be able to kick off that all-important know, like and trust process.
Plus, having a defined and unique brand voice will help you stand out in a crowded market and connect with the right people. And if you have a bigger team (i.e. multiple writers) having a voice guide will help everyone to consistently recreate the same voice.
What's included:
For new and established businesses that need some expert assistance to define their distinctive brand voice to help them stand out from the crowd and communicate consistently.
What’s included:
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Comprehensive briefing
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Analysis of writing samples
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90-minute voice finding session
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Recording of our voice finding session
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Documentation of your Brand Voice
$895 USD
Looking for a full voice guide? I do those too. Get in touch.
Brand Atlas
Brand Voice is important. But it's not just about how you say things — it's also about what you say. The Brand Atlas brings everything together to ensure you and your team can communicate effectively and consistently.
The Brand Atlas will get you communicating consistently and effectively, explaining not just what to say (key messaging), but how to say it (that’d be the voice part).
I'll take a deep dive into everything there is to know about you, your company and your industry. I'll also take a close look at your competitors and speak to your customers. This will help me to understand the big picture. From there I'll pull out the key threads and create a voice and messaging strategy that helps you to stand out from the crowd and connect with the people who need you most.
What's included:
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Comprehensive briefing
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Background research
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Competitor research
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VoC research
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Analysis of writing/voice
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High level Messaging and Brand Voice Guide
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Messaging
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Company level, audience and product focused messaging
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Breakdown of audience, potential objections and how to tackle them
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Brand Voice
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Brand Overview
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Brand Voice breakdown
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Style choices
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$1995 USD
A
Brand Atlas + Website Copy
Your website is the mothership of all your communications.
Everything else you do, from emails to socials, should be directing people back here. And you know what that means?
Your website needs to be good. And it needs to be consistent with all of your other communications so that people aren't confused when they land there (not a problem with your shiny new Brand Atlas in place).
Brand Atlas + Website Copy
We take everything we’ve developed in the Brand Atlas and bring it to life, crafting copy for a website that sounds like you and speaks to your audience’s needs — in a way that’s all your own and nothing like your competitors.
What's included:
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Brand Atlas and everything that comes with it PLUS
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Analysis of website structure and recommendation for IA
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All new Trust-Forward website copy wireframed for your convenience
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On-page SEO optimisation
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Two rounds of revision
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Final proofreading
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Review of copy in-situ once design is complete
5 page website/$3225
10 page website/ $5495
15 page website/ $7725
All prices USD
My wonderful clients include:
